Sports and Entertainment Marketing

Sports and Entertainment Marketing:   Sports and Entertainment Marketing is a specialized marketing course that develops student understanding of the sport/event industries, their economic impact, and products; distribution systems and strategies; pricing considerations; product/service management, and promotion.  Students acquire an understanding and appreciation for planning.  Throughout the course, students are presented problem-solving situations for which they must apply academic and critical-thinking skills.  Participation in cooperative education is an optional instructional method, giving students the opportunity to apply newly acquired marketing skills in the workplace.

This course combine traditional instruction based on seat time and digital instruction based on flex time.  This course requires a degree of attendance as a normal class (usually 2-3 days a week) and a degree of flex time where work is completed outside of the class room (usually 2-3 days a week.) This course allows students the flexibility to work through the curriculum partially at their own pace while developing academic responsibility.  Typically this class will be offered first or seventh periods.  Students taking this class are best served by arriving shortly before the start of second period or departing immediately after sixth.   Students arriving before second period or remaining after sixth will be placed in a study hall. 

Fall or Spring                                          

Prerequisite:  None                             

Grade Level:  11-12

A Core 40 or Academic Honors Elective